The best marketers persuasively try to equate “good” with their product or service. Catchy slogans like “Life is Good” and “Finger Lickin Good” are perfect examples of how “goodness” is used as the foundation for a brand’s identity. Yet in spite of their creative use of association, plenty of potential customers still choose to shop elsewhere. Driving this is the reality that the way people choose to determine what is “good” varies from person to person.  Everyone has a different perception of what “goodness” means. Conversely, the nature of all persons universally begins with the same inherent goodness at the start of life. As we are all created in the image of God, his perfecting goodness is woven within each person in the same way. The reflection of God’s goodness is especially evident in the innocence and purity of young children.  No matter how many…